Marketing Philip Kotler 14 Edicion 14ª edición respecto a la edición anterior? Se ha actualizado con estudios de caso recientes, inclusión de tecnologías emergentes, herramientas digitales de marketing y una mayor atención a la ética y responsabilidad social en las prác A Aletha Skiles I Aug 4, 2025
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Marketing Management Philip Kotler Free om Traditional Marketing Mix to Digital Adaptations While Kotler’s original 4Ps model remains foundational, marketers have expanded it to include elements like People, Process, and Physical evidence, reflec J Jimmie Cummerata Sep 26, 2025
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